Choosing the right packaging for drinks and beverages products isn’t always easy. There are many things to consider, such as how your customers will open, close and store your product, how to showcase your brand, ways to reduce your environmental impact and more. To find the right solution, you need to consider the different aspects that make up drinks packaging and choose the option that ticks the most boxes.
The choices you make while developing your drinks packaging will all influence the final solution you opt for. Many factors need to be understood and considered, each of which may be more or less important to the vision of your product. Below you’ll find a list of what you should be considering when deciding how to package your drinks products:
How do you want your product to look and feel? The packaging holding your product will need customising to match your brand and effortlessly tell customers whose drink they’re buying. The design of your packaging may consider everything from fonts to colours and the type of messaging you include. Your design should represent your brand or the vision for the product, so if you have a particular focus area, such as sustainability, utilise your packaging to communicate this with your customers.
If your product is intended for a particular type of customer, such as children or adults, your packaging will need to meet the unique requirements of that group. This could be how the product is opened or how it’s held, stored, and consumed. Certain types of packaging will be more suited towards some groups than others, so understanding who you’re developing your drinks packaging for will help you make the right choices throughout the process.
The sustainability of your drinks packaging is something you cannot ignore. Consumers are demanding more opportunities to consume and dispose of the products they use responsibly, so considering sustainability while choosing your packaging will help to meet rising needs. The type of packaging you opt for will determine how efficient it is to store and transport your products, and your impact on the environment. There are many packaging options to reduce your environmental impact, such as spout pouches, which still offer all of the flexibility and benefits of other market alternatives. We consider sustainability at the heart of our offering, and you can learn more about our solution by visiting the link below.
If your product needs to be consumed in a certain way, or you want this feature to be part of the packaging itself, you’ll need to make sure you choose an option that has this functionality. Planning how your product is consumed can make it easier for your customers and reduce the likelihood of product wastage, which is a key contributor to environmental damage and customer frustration.
Standing out from your competition is one of the hurdles facing drinks and beverages companies. If your product is placed on a shelf next to larger names or products that have more appealing packaging, you may struggle to attract the customers you need. Packaging should offer you more than just a solution to hold the contents of your products; it should complement your product and help to catch the attention of your customers. Whether this is through an environmental focus, you have an eye-catching design, or you’re packaging your product in a way others aren’t - your drinks and beverage packaging should help you compete.
Drinks products need to be kept safe from contamination before they’re packaged, while they’re being stored, and when a customer consumes your product. If you choose packaging that doesn’t effectively protect your goods, then you’ll experience more wastage and many other potential issues. Packaging isn’t solely for providing your customers with information, showcasing your brand or to keep goods safe during transport, when you choose the right option it serves you in more ways than one.
You’ll need to provide information relating to your product, such as the ingredients, sell-by date, allergens, a guide to use and more. How you display this information is up to you, but having it printed directly onto your packaging can make the process easier. You won’t need additional inserts or or ways to communicate, and your customers will have all of the information they need while holding the product in their hands.
We offer free expert advice and support for anyone who needs product packaging, and we’d love to hear about your project and help find the right pouch for you.
Spout pouches are a type of packaging that’s ideal for all drinks and beverage products. They offer many benefits and they’re easy to customise, meaning it’s easy to tailor them around your drinks product. Spout pouches are being adopted across many industries for different reasons, some of which include:
If you’re selling any liquid product, then a spout pouch may be the right option for you. They offer many of the features, benefits and customisation options that are needed for drinks and beverage manufacturers, making them the ideal choice for the following and more:
If you’d like help understanding more about what spout pouches have to offer, or if you’d like more information and guidance on the next steps, please get in touch, and we’d be happy to offer some advice.
If you have any enquiries concerning our pouch packaging, or would simply like to get in touch with our team, you can use the contact form or details below.
