Fishing is a popular hobby and sport across the globe, and the demand for fishing products and accessories continues to grow. With this, a wide range of baits, boilies, pellets, glugs and more are being released by companies looking to benefit from the popularity. Developing a winning product is one part of the puzzle, but understanding how to effectively package your product in a way that contributes to its success is as important as the goods themselves. Find out what needs to be considered when packaging fishing products and why we recommend stand up pouches for the job.
Whether you’re packaging boilies, bait, gels, pellets or lures, there are several things you’ll need to consider. The way you package your product has a big influence over whether customers try your product, and the experience they have before and after using it. The right packaging should complement your product, keep your costs down and help you succeed. Every product is different, the following points should help you understand how to package your fishing goods:
Your design needs to help you stand out from the competition and represent your product and brand. Customising your packaging to make it the perfect complement for your product will attract the eyes of your customers and help you come across as professional and trustworthy.
While the design can attract customers, it’s the information on your fishing packaging that helps secure the deal. Your customers need to know what your product is in an instant, with further information available for them such as ingredients, intended usage, your story and anything else you deem important.
Your packaging needs to work with the shape and consistency of your fishing product. Whether that’s a liquid gel or a handful of boilies, keeping the contents of your packaging secure is a priority to avoid them being damaged. The shape of your packaging will also determine how easy it is to store and transport your goods and how much it will cost you to do so. You should also consider how your products will be displayed in the stores selling them, such as whether they’ll be upright or hung from a hangar.
Most fishing products and accessories can be used multiple times, meaning they last an entire or several fishing trips. Products need to be kept fresh between use to stop them from being contaminated or spoiled between uses. You also need to consider how your customers open your packaging and access the products. If it’s a frustrating experience, it can lead valuable customers away from your product.
All producers are responsible for ensuring that their product and its packaging considers the environment. How sustainable your product is can impact how customers perceive your product and the experience they have when finished with it. Find out more about why packaging sustainability is so important.
Adding features to your package is a great way to utilise your packaging to improve the product experience. Whether that’s a clear window to show customers what you’re selling, an easy way to open and store your products, or you’ve made recycling easy, it all helps to improve the chances of customers purchasing and continuing to purchase your goods.
Fishing goods, in particular, will need to choose packaging materials that work well with their product. Many fishing accessories contain spoilable goods that need to be kept fresh or sharp edges that need to be safely contained. Some materials are also more recyclable than others, which should be a key consideration when choosing the packaging for your fishing products.
Most baits, boilies, pellets and other fishing accessories need to be kept fresh and safe from contaminants. Your packaging should help against moisture buildup, oxygen getting into the packaging, and UV light leaking through. Given the nature of fishing products, your packaging should also prevent any nasty odours from leaking from the product while your customers store them at home.
There are many options available on the market, but you should look at each of the points we’ve raised above to help guide you on your choice. One type of packaging proven in the fishing industry is stand up pouches, sometimes referred to as doypacks. Stand up pouches are the perfect solution for almost all fishing products, offering dynamic customisation options that make it easy to finetune them to your product.
We specialise in working with companies to create their perfect packaging solution. From the initial design through to the materials and features used, we guide many businesses through the process and help them make the right decisions for their product. Stand up pouches offer many benefits, and the following is what makes them an ideal choice for fishing products and other industries:
We have experience working with many brands and industries, and we’ve helped many fishing products reach the shelves in the best version they can be. We’ll support you through the process as much as you need, from advising on design decisions to guiding you on the materials to choose based on your goal. We have experience working with the following products and packaging them for retail use:
We offer free expert advice and support for anyone who needs product packaging, and we’d love to hear about your project and help find the right pouch for you.
If you have any enquiries concerning our pouch packaging, or would simply like to get in touch with our team, you can use the contact form or details below.
