Stand up pouches are becoming an increasingly popular choice amongst brand owners for a wide range of products. They offer an excellent alternative to other traditional packaging options such as cardboard, plastic pots, tubs and glass jars, and come with many of their own unique benefits. To help you understand why stand up pouch packaging is becoming a popular choice, we’ve listed 9 key advantages.
Stand up pouches are durable due to the materials used and the manufacturing process. Their strong, laminated, foil or plastic materials are less prone to tearing or puncturing compared to other packaging types, making them ideal for goods that may require that extra level of strength. They can withstand transportation, being filled with heavy products, placement in retail stores, and being handled by your customers.
In addition to their durability, stand up pouches offer versatility in that they can be utilised for products of all types, shapes and weights. Whether that’s food items, such as nuts, supplements, fishing goods, pet food, cosmetics or just about anything else - stand up pouch packaging can be adapted and customised for a variety of products.
If you’re selling perishable products that have a limited shelf life, and especially those being sold in supermarkets and retail stores, you’ll need to consider a packaging solution that keeps your goods fresh for longer. Wasted products or a subpar experience for your customers may affect the future success of your business.
This is another area where stand up pouches can help. When customised with the correct materials and barrier qualities, such as valves and foil linings, pouches can help keep your goods fresher for longer.
Choosing packaging that complements your product should be a high priority. However, if you’re not considering customer satisfaction and convenience alongside this, you may find your winning solution is anything but that for the individuals buying your goods.
Stand up pouches have a unique aesthetic that helps them stand out when they’re stored upright on shelves, lying flat, or hung on product railings. This makes it easier for retailers to display them and, in turn, easier for shoppers to find the goods they’re looking for.
You can also add customisation options with a range of features such as resealable openings, spouts for pouring liquids, tearable openings and more. These additions to your pouch all contribute to making it easier for your customers to use, reseal and store your products in their homes.
Stand up pouches are lightweight and made from flexible materials. This allows them to be stored compactly and transported efficiently compared to other bulkier and rigid packaging alternatives.
Your products may move through many locations during their lifecycle, such as warehouses, shop floors and customers' homes, and each time they’re transported, this benefit pays dividends through the reduced costs and ease of transport.
Sustainable packaging offers many benefits, and we firmly believe that every producer should consider ways to reduce their environmental impact. Stand up pouches offer a solution that is often more sustainable than other packaging options through the following reasons and more:
To learn more about this benefit, visit our page on the sustainability of pouch packaging.
Stand up pouch customisation is one of the greatest strengths of this type of packaging. Thousands of possible combinations can be achieved, making it easy to create something truly unique that fits your product perfectly. Here are some examples of the type of options available:
Pouch packaging is one of the most cost effective options when packaging your goods. Pouches offer an all-in-one solution that can be used on their own without the need for additional items such as cardboard boxes, labels or plastic casing, helping to save on the costs of packaging your goods.
Pouch packaging also benefits from cost savings as you increase the number of pouches you order. For example, the price per pouch of 5,000 items VS 15,000 items can be substantial.
How you package your products can be the difference between attracting your customers’ attention and missing out on a sale. The customisation options allow you to create something truly bespoke that works for your product and brand. Even if your competitors are using pouches, the variations in size, shape, print and materials mean you’ll always have something unique on display.
If the benefits we’ve listed sound important to you when choosing your packaging, stand up pouches may be the right choice for you. There are many other benefits we haven’t listed, and some will be unique to your product and how you operate.
Whether you’re interested in starting the process or want to find out more, our UK-based team is on hand to help. Please don’t hesitate to contact us with any questions or enquiries.
We offer free expert advice and support for anyone who needs product packaging, and we’d love to hear about your project and help find the right pouch for you.
If you have any enquiries concerning our pouch packaging, or would simply like to get in touch with our team, you can use the contact form or details below.
