Bespoke packaging for vitamins, supplements and other health products. Choose from a range of materials, sizes and other customisation options.start customising your vitamins and supplements packaging
With the UK supplement market being worth £1.15billion in 2022, there’s plenty of opportunity for new and existing brands to make their mark. When packaging supplements, it’s essential that the products are protected and your customers are informed. With many supplements available, how you display and package your goods can be the difference between attracting a sale or losing out to a competitor. Standing pouches offer the customisation options needed to meet all of these needs. Print a bespoke design directly on the pouch, and tweak the finer details such as the material, size, and packaging features.
Tablets, gels and capsules are all suited to pouch packaging. They possess the qualities needed to protect the supplements from contamination and keep them fresh in between uses for your customers. Pouch packaging also benefits from less wasted space, meaning that you can fit more products into your pouch and benefit from lower weights and easier means to store and transport your goods. We don’t restrict the types of supplements we package, but we will use our expertise to advise you on the most suitable option for your product. Some examples of the types of supplements we package are as follows:
Aesthetic Appeal and Customisation:
Pouch packaging offers a plethora of benefits that resonate particularly well with cosmetic companies. One of the foremost advantages lies in the opportunity for aesthetic appeal and customisation. Cosmetics are inherently linked to beauty and elegance, and pouch packaging provides a versatile canvas for creativity. The flexible nature of pouches allows for unique shapes, vibrant colours, and imaginative designs that capture the essence of a brand's identity. This aesthetic flexibility helps cosmetic companies showcase their products in visually striking ways, inviting customers to explore the products inside. Whether it's a chic minimalist design or an exuberant burst of colour, pouch packaging provides a means to make a memorable first impression on potential consumers.
Practicality and Portability:
Pouch packaging addresses a practical aspect highly valued by cosmetic companies: portability. Cosmetics are often meant to be carried on the go, and pouches excel in this regard. Their lightweight and compact design make them ideal for travel, whether it's for a quick touch-up during the day or for jet-setters who need products to fit seamlessly into their luggage. The user-friendly features of pouches, such as resealable zippers and spouts, enhance convenience for consumers, ensuring that their favourite products remain fresh and spill-free. This practicality aligns perfectly with the dynamic lifestyles of modern consumers, making pouch-packaged cosmetics a valuable asset in meeting their needs.
Sustainability and Environmental Responsibility:
In an era where sustainability is a driving force in consumer decision-making, pouch packaging offers a significant advantage for cosmetic companies aiming to demonstrate their environmental responsibility. Eco-friendly materials, such as recyclable plastics, can be utilised in pouch production. This choice aligns with the growing demand for sustainable packaging solutions and resonates with consumers who seek products that contribute positively to the planet. By adopting pouch packaging that is recyclable, cosmetic companies position themselves as stewards of the environment, appealing to conscious consumers and fostering brand loyalty among those who value ecological considerations.
Reduced Packaging Waste and Brand Loyalty:
Pouch packaging not only enhances the consumer experience but also contributes to the reduction of packaging waste, a critical concern in today's world. The durability of pouches allows for multiple uses, reducing the need for frequent repurchasing due to damaged packaging. This longevity directly addresses the issue of single-use packaging waste, aligning with the growing trend towards sustainable consumption. When cosmetic companies embrace pouch packaging and its inherent eco-friendliness, they exhibit a commitment to reducing their environmental impact. This dedication cultivates brand loyalty among consumers who appreciate and support brands that take active steps towards a greener future. Pouch packaging becomes a physical embodiment of a brand's values, fostering a deeper connection with customers who share similar concerns for the environment.
Implementing sustainable pouch packaging into your business involves a strategic and comprehensive approach. Begin by conducting a thorough assessment of your current packaging practices and identifying areas where sustainable pouches could be integrated. Research reputable suppliers who offer eco-friendly materials and production methods aligned with your brand's values. Collaborate with these suppliers to design customised pouches that not only showcase your products effectively but also minimise their environmental impact.Once you've selected your sustainable pouch design, conduct thorough testing to ensure its functionality, durability, and compatibility with your supply chain. Educate your team about the benefits of sustainable packaging and provide training on proper handling and storage to maintain the pouches' integrity. Communicate your sustainability efforts transparently to customers through marketing materials, showcasing your commitment to responsible practices.
Integrate the use of sustainable pouches into your supply chain processes, coordinating with suppliers to ensure a smooth transition. Monitor key metrics such as reduced waste, lowered carbon emissions, and positive consumer feedback to assess the effectiveness of your sustainable packaging strategy. Continuously seek opportunities for improvement and innovation, staying attuned to emerging trends in sustainable packaging materials and techniques. By following these steps, you can seamlessly integrate sustainable pouch packaging into your business, enhancing your brand's reputation while making a meaningful contribution to environmental conservation.
1. Brand Differentiation:
In a market flooded with supplement options, customisable pouches allow your brand to stand out. Unique designs, colours, and branding not only catch the consumer's eye but also reinforce your brand identity and message.
2. Targeted Marketing:
Custom pouches enable you to tailor your packaging to specific product lines or customer segments. This targeted approach can help you connect more effectively with your intended audience, whether it's fitness enthusiasts, vegan consumers, or those seeking specific health benefits.
3. Information and Compliance:
You can include essential product information, dosage instructions, and compliance details directly on the pouch. This ensures that consumers have all the information they need, promoting trust and transparency.
Resealable and easy-to-open custom pouches enhance the user experience. Consumers appreciate the convenience of being able to access their supplements easily and seal them securely, maintaining product freshness.
Customisation also extends to eco-friendly packaging options. By choosing sustainable materials and promoting eco-friendly messages on your pouches, you can align your brand with growing environmental concerns, attracting environmentally conscious consumers.
Custom pouches can be designed to accommodate different supplement formats, including powders, capsules, or gummies. This adaptability allows you to diversify your product line without changing your packaging strategy.
One of the key benefits of pouch packaging is the number of customisation options available. You have a choice over everything from the size and finish to additional features such as windows, spout and more. We’re on hand to offer our expertise throughout the service and advise you on the various options available along the way. Some of the customisation options are as follows:
Size & dimensions
Gussets & openings
Spouts & caps
We have many different pouches that are suited to supplement packaging. We’ll often recommend a pouch with a resealable opening to make it easier for your customers to store your product between uses, but in some cases, other pouches may be more appropriate.
Stand up pouch packaging is often a more sustainable option compared to other market alternatives. There are many processes in place that help to reuse and recirculate this type of packaging, as well as benefits in transport, storage and more. We champion how important it is for producers to opt for more sustainable options, and we have the expertise to help guide your decision making with this in mind. You can learn more about pouch sustainability below, or you can speak to us directly to learn about the many advantages on offer.