Sandy Paws of Fowey

What stage was your business at when you began looking for your packaging?
We were in the early launch stages of Sandy Paws of Fowey — creating not just a dog boutique, but a coastal lifestyle brand. Packaging was a huge part of building the overall feel and identity of the business from day one.

What challenges or uncertainties were you facing at the time?
As a new independent business, one of the biggest challenges was finding packaging that looked premium and reflected our brand, whilst still being practical and achievable within our budget and quantities. We also wanted the packaging to feel unique and considered, rather than generic stock packaging.

What were the key priorities?
Our priorities were quality, a premium matte finish, strong shelf presence, and creating packaging that reflected our coastal Cornwall-inspired branding. We also wanted the pouches to feel durable and practical for customers whilst still looking beautiful in store.

How did SPS Pouches support you through material selection, design or production?
SPS Pouches were incredibly helpful throughout the whole process. Elliot was patient, responsive and supportive from the beginning — helping guide us through sizing, finishes, artwork setup and production considerations. As a new business navigating packaging for the first time, having that support and communication made a huge difference.

What feedback on your pouches have you had since launch?
The response has honestly been amazing. Customers regularly comment on how professional and premium the packaging looks, and the pouches have become a real part of our in-store branding and displays. They’ve helped elevate the products and create a strong visual identity for the Sandy Paws range.

What advice would you give to other growing brands going through a similar packaging decision?
Take the time to create packaging that genuinely reflects your brand identity and customer experience — it makes such a difference. Also, work with suppliers who are approachable and willing to guide you through the process. For us, having support and clear communication was invaluable.