Cognesta

What stage was your business at when you began looking for your packaging?

We were at square one and needed our pouches produced as quickly as possible so our manufacturer could begin production. At that stage, every delay had a knock-on effect, so finding the right packaging partner was absolutely critical. I actually called Elliot at around 9pm on a Saturday, fully expecting to leave a voicemail, but he answered straight away. By Monday afternoon, he already had our first design ready. We went back and forth refining everything, and throughout the whole process Elliott remained patient, professional, and incredibly responsive. It immediately gave us confidence that we’d found the right person to work with.

What challenges or uncertainties were you facing at the time?

As a new brand entering the supplement industry, our biggest concern was finding someone we could genuinely trust. There are so many suppliers out there, and as first-time founders it’s difficult to know who’s going to deliver on what they promise. Packaging is one of the first things your customers see, so we knew we couldn’t afford to get it wrong. Elliot guided us through every stage, answered every question we had, and never made us feel like we were asking too much. Looking back, we honestly can’t imagine working with anyone else.

What were your key priorities?

Our biggest priority was timing. We needed packaging delivered quickly without compromising on quality because our manufacturing schedule depended on it. SPS Pouches exceeded our expectations and had everything completed sooner than we thought possible, which kept our launch on track. We were also pleasantly surprised by the pricing. Considering the level of service and the final quality, the cost represented fantastic value and was actually more competitive than some of the much larger packaging companies we’d approached.

How did SPS Pouches support you through material selection, design or production?

From start to finish, Elliot was involved in every step of the process. He helped us choose the right materials, provided honest advice whenever we were unsure, and worked closely with us on the design until we were completely happy. At no point did we feel like just another customer. It genuinely felt like he cared about helping us build the best possible product, and that level of support is incredibly valuable when you’re launching a new brand.

What feedback have you had on your pouches since launch?

The feedback has been exceptional. Elliot told us early on that pouch designs often don’t do themselves justice on a computer screen and that the finished product is where they really come to life. He couldn’t have been more right. The quality exceeded our expectations, the colours and finish looked fantastic, and customers regularly comment on how premium the packaging feels. It has become a real part of our brand identity.

What advice would you give to other growing brands making a packaging decision?

Go with SPS Pouches. Elliot is the kind of person who doesn’t stop until the job is done properly, and that’s becoming increasingly rare. He genuinely cares about the brands he works with, communicates throughout the entire process, and always delivers on what he says. If you’re starting a new business or looking for a packaging supplier you can rely on long-term, I wouldn’t hesitate to recommend SPS Pouches. They’ve become a partner we’d happily continue working with as Cognesta grows.

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